The objective of the TAF ICON is to shine a light on successful Gambians who have retired and are quitely spending their time in giving back to The Gambia by spearheading initiatives that would positively impact the lives of many Gambians, and are not seeking any publicity along the way. TAF ICON would conduct a semi annual event where one Icon will be honoured and celebrated to not only showcase what the winner has been doing, but to also inspire and encourage the others to follow suit. This will also usher in a variety of role models for young Gambians to emulate. It will in turn enlighten the populace on the need to celebrate and acknowledge each other more and the contributions these individuals have made in our country. 

The main objective of this initiative is to:

• Recognize and celebrate individuals who have significantly impacted the lives of Gambians without any recognition at their own time and expense.

• Spotlight Gambians who think beyond themselves and their immediate families, but the country at large to serve as Role Models for the next generation.

• Forster a culture of Gambians celebrating each other.